Audience and Viability

InvestigationYou should now investigate how your idea might be suitable.You must consider the variables when looking at different types of production. It may not be realistic to actually carry out some of your ideas. Task: You should create a table similar to the one below, to help you evaluate your ideas.

If you are making a video for West Yorkshire Police, have you found what the demographic of your 'footfall' is? This means the type of people who will be walking past the big screens that have been erected  and in turn watching your products. The audience is ready made, the police have already investigated the areas where the screens are situated so your target audience has already been defined.

If you are producing a product that will be accessed via the internet, who will be your audience? What is the demographic of people who tend to be users of Myspace/Youtube/Facebook/The school website? Why will they be drawn to your product?

How do you know the genre you are working in has an audience? What time of day do products in this genre get aired and why? How common are products like your in the TV schedule, or on internet sites?

barb.......

Radio Times.....

 

Task: 

• You must define your audience and explain how they will be drawn to your product and how they are most likely to access it. 
  
• You must prove that there is an audience out there ready to consume your product. 
• You must show that there are already audiences accessing similar products to yours and accessing them in similar ways.
  
• You must explain how your product will fit in to the media sector you are looking to broadcast in.

Budget:

Budget...
 
This is a tricky one!
Use the Simply Click folder called ‘Video Production Costs’.
Use the links to investigate one of the production companies listed and base
your budget on the figures. You may have to convert from dollars to pounds.....
It seems common practice to charge ‘per minute’ of finished video with
additional costs for effects, music, titles.
Don’t forget tape costs....Don’t forget travel costs....
Add a ‘contingency’ figure for ‘unforseen’ events. This might be partly re-paid
if all goes well.

http://www.jimzura.com/OtherBudgetSample3.htm
http://www.rossiterandco.com/videoproductionintro.htm
http://www.jimzura.com/OtherProjRatesCosts.htm
http://www.btinternet.com/~drakegroup/drake02/costs_of_video_production.htm
http://wolfram.org/business/camp/costs_1.html

Click on the example below for a guide on how to create a budget and contingency plan..

This year we would like you to create a budget using the costs set by the Grangefield Media Department. The costa are detailed below......................................................................................

Camera hire =
Panasonic Professional Camera (mini dv) = £70 per day
Handheld Video Camera (mini dv) = £10 per day

Digital Camera (Photography) £10 per day

Microphones =
Rode NTG – 1 = £10 per day
AKG C-1000 = £10 per day
Boom Mike + Boom Arm = £20 per day
Standard handheld mic = £5 per day

MP3 Sound Recorders =
Roland = £10 per day

Recording Studio = £30 per hour

TV Studio = £40 per hour

Editing Suite = (imac) £10 per hour

Technical Team =
Camera person = £ 20 per hour
Sound Assistant = £5 per hour

Actors= £50 per hour

Extras = £15 per hour