Presenting Ideas and Findings

The Pitch

This is your presentation, which should include the following......

In the pitch you need to: 

• clearly describe your proposed idea and its purpose
• present the results of your research into audience and market
• demonstrate the viability of your proposed idea
• set out and explain the costs
• show how your research and development has informed your creative
decisions
• justify your creative decisions.

Example.....

Unit 4 Pitch

View SlideShare presentation or Upload your own.

The Treatment

The treatment must also persuade the people it is sent to that your idea is
a good one. It will:
• describe the proposed product
• describe its audience or market
• show how and where the proposed product will fit into the output of
the organisation it is being offered to
• set out resources, costs, and time scale of production.

Example:

TREATMENT FOR A TELEVISION PROGRAMME PREPARED BY Effie Suss 

25th March 2005
Programme: “Production Countdown”
Synopsis
Production Countdown (provisional title) will be a one-hour (broadcast hour – 53 minutes) stand-alone documentary. The programme will follow the trials and tribulations, the highs and lows of a group of sixth- form students at Great Biestleigh High School. The students are completing their second year of a GCE Media production project.

The programme will have a linear narrative structure, starting at the point when the group make its initial decisions about the media product they are going to make for their A2 production project. There will be lots of interaction, discussion and, ultimately, arguments amongst the youngsters about their choice ofmedia product. We then follow them through the early stages of research and development, through the production process and finally to the completion of the project. The individuals who appear in the programme have been carefully chosen to represent a range of characters, one being very calm and organised, another being rather flamboyant and not always calm, and the third being completely disorganised. The interaction between these characters will form the basis of much of the narrative of the programme. The planning and producing of the project to a deadline will provide both drama and comedy.

Style
The programme will be constructed in the style of a docusoap – that is, it will have a strong narrative line with a cast of ‘characters’ whom we will get to know during the programme. It will be edited to have a strong sense of drama and tension. There will be a focus on the rivalry between the characters, with cutaways of the characters discussing their peers with other students. These cutaways will be filmed in handheld black and white to add a heightened sense of alternative reality. There will be footage of meetings in the style of ‘fly on the wall’ and this will capture the tensions and tantrums of the characters.

There will be a final resolution when the project is completed and shown to a focus group of parents and peers. The programme will show the importance of the work the characters are doing but there will be a real sense of fun in looking at the ensuing chaos and final resolution – leaving the viewer thinking that ‘it was all worth it in the end’.

Scheduling and Audience
There could be a wide audience for this programme, from students thinking about undertaking a media course to adults wanting to be entertained and also informed about how a media product is planned and made. There would be an outlet on Teachers TV – a new venture currently running on cable television. Where the programme is placed there would be opportunities for sponsorship by, for instance, a high street retailer or children’s clothing manufacturer. If the programme were shown at peak time on ITV there would be ideal opportunities for advertising before, after and during the programme.

Budget
The programme budget will be based on current production rates:
Pre-production days
£350
Location/studio shooting days (to include equipment and crew)
£750
Editing days (to include editing facilities and editors)
£600
A detailed budget will be prepared when details of the programme are finalised.
Contingency
A figure of 10% of the final budget will be added to cover any contingency issues during the pre- production, production and post-production process.